From Today’s Morning Roundup:
From Today’s Morning Roundup:
Has it be? Is “Get In On It” an embarrassing joke for us? Yes. Are we one of DC’s area "towns"? No.
The Washington Post's article in question was about Washington area towns and their efforts at rebranding. Baltimore's "Get In On It" was cited as an example of "city" rebranding that went horribly horribly wrong. The DCist post implies that Baltimore is a Washington area town.
Area Towns Experiment With Branding: Is a town's appeal in its brand? Apparently so, according to the Post. Several towns in the region have been experimenting with branding as a way to attract new residents and visitors, such as Fredricksburg, Va., which spent $110,000 for an ad agency to brand the town "Timeless." The result? A 22 percent increase in traffic to its website and 58 percent increase in phone inquiries. Then again, Baltimore's "Get In On It" (which cost the city $500,000) hasn't be as popular or effective.
Has it be? Is “Get In On It” an embarrassing joke for us? Yes. Are we one of DC’s area "towns"? No.
The Washington Post's article in question was about Washington area towns and their efforts at rebranding. Baltimore's "Get In On It" was cited as an example of "city" rebranding that went horribly horribly wrong. The DCist post implies that Baltimore is a Washington area town.
posted by dcistgohome at 11:03 AM
4 Comments:
"Get In On It" sounds okay to me. Washington DC is a city near Baltimore, just like Baltimore is a city near DC.
Like any good Baltimoron, I visit DC every 20 years whether I need to or not.
Near? Yes, but independant of one another. Basically, other than just being bored and snarking on them for kicks, I'm looking for recognition of othertude and an end to the red headed step child treatment. Once every 20 years or so sounds about right.
end to the redheaded stepchild treatment? what would that look like? Why not start an ist-ish blog about baltimore, gothamist or no gothamist?
there actually already is one. you should ask DCist how to find the baltimore version of an Ist. I'm sure they know all about it, being experts about baltimore and all.
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